Using statistics from Google Analytics

Keeping track of your website traffic

Google Analytics is a free tool that allows you to monitor and analyze your website traffic in detail. For example, Google Analytics allows you to have a look at how certain changes or updates affect your number of visitors. You can also retrieve information about how your visitors found you, which allows you to target potential customers more easily.


Monitoring your traffic is simply a good way of seeing what already works, and what you need to improve on your website to get more attention.


Why should I use Google Analytics?

  • It is a free way of monitoring your website traffic
  • It is intuitive and suitable for non-advanced users
  • It can be a very powerful tool for advanced users


See an intro film from Google by following this link

Article was last updated: 2014-03-17

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